Planning
MarTech
Customer experience
Data and analytics
PPC
SEO
Display
Paid Social
Branding
Web Design
Presentations
Graphic Design
Film & Production
Portraits
Photoshop
With a wide range of digital marketing experience, no digital marketing challenge is an issue. This can be from managing your PPC campaigns right through to Hubspot training.
Every touchpoint and channel is vital.
Every brief is approached with a 360 marketing mindset.
It’s working with you and not against you.
No job too big or too small.
It’s not every day you get to work with a global leader in threat detection and screening technologies.
The goal was simple and that was to drive quality leads but where do you start?
It was vital that the product information could be viewed easily across all touchpoints. With this in mind, a bespoke landing page was created. I drove traffic from PPC Google Ads along with LinkedIn targeting the relevant key audiences.
Next was the implementation of a lead generation tool to help understand the quality and type of leads that were being driven to the website.
Constant daily analysis and monitoring of channel performance led to some of the highest quality leads Smith’s Detection has seen to date.
During my time at Massive Music, Amsterdam. I worked with the marketing account management team to help coordinate the launch of KLM’s new sonic branding logo that you can hear in the video at 3:49. This included project management to photography for the launch of the new logo with all key senior KLM stakeholders.
What is Sonic Branding? Can you remember the start-up sound to Windows 95? The McDonald’s whistle? Sonic logos have the ability to create a real emotional attachment for the consumer and utilise the power of sound and music to help enhance brand recognition.
“Mike is a real pleasure to work with. He is an excellent communicator and organiser and has taken the time to really understand our business and help improve ROI continuously.”