Uniting passionate Honda fans and stories together through the Honda Engine Room. Monthly, 16 new multi-format pieces of content built were created to coincide with Honda’s key calendar moments, events and new product launches.
A full team were dedicated to a full digital marketing strategy from creating video, written content, owned and paid social posts, to a bespoke email newsletter for the Honda customer database.
At Publicis Groupe, I led the team for O2 and their quarterly magazine that was distributed in all O2 UK stores. The magazine contained the latest O2 news, music artists, O2 venue information, and entertainment, all wrapped up in an exciting and engaging format aimed at consumers seeking new inspiration and event experiences.
I’ve been fortunate enough to work with Heineken on multiple occasions during my time at Publics Groupe and at Massive Music, Amsterdam. It was a pleasure to work with Heineken on their marketing strategy towards music and branding across their different global markets.
“Mike’s been a great person to work with over the last six months. He’s been consistently proactive and responsive and has felt like a real asset to the WHSmith Team. He has been very responsive when exploring new ideas and opportunities. He certainly has my respect and that of the team.” E-Commerce Director, WHSmith
